A Tipperary entrepreneur, building a global hotel platform.

Tipperary, not Dublin

Most Irish founders eventually leave for Dublin or London. I haven't. There are personal reasons — family, the rhythm of South Tipperary, a kitchen-table office that suits how I think — and there are commercial ones. The travel and hospitality industries IMPT was built to serve don't live in the capital. They live in the places people actually go on holiday: Tipperary, Cork, Galway, Killarney, Kilkenny, Waterford. Building a hotel platform from a town of seventeen thousand keeps the product honest about the user it's supposed to serve.

Hotels in Tipperary — the real picture

Tipperary's hotel sector is small, family-run, and disproportionately good. The county has a handful of properties that consistently outperform their star rating — places like the Heritage Killenaule, the Cashel Palace, Hotel Minella in Clonmel, and the Glen of Aherlow House. They sell out for weddings, county finals, and the Cahir food festival. They struggle in the shoulder seasons. They run on margins that don't survive a bad summer.

Carbon-positive booking is exactly the kind of differentiator the Tipperary hotel base needs. A small Tipperary property listed on impthotels.com/ireland/tipperary/ gets the same offset mechanic as a five-star resort in the Maldives, and the booking traveller pays no more than they would on any other channel. The traveller's money goes further; the property's brand picks up a real climate credential; one tonne of CO₂ is removed for the stay. That's the loop, and it works as well in Cashel as it does in Cancún.

What I'm building locally

IMPT's engineering team is international, but its operational, finance, and partner-relations roles are based in Tipperary. The carbon-side conversations happen with my brother-in-law John Walsh at Perenia in Cahir — a forty-person plant nursery producing more than a million plants a year, which gives any climate platform an unusually concrete view of what sequestration through perennial planting actually costs at scale.

Bro AI, the second venture, is a grief companion application I'm building in memory of my daughter Bronagh. She died on 24 April 2025. The work is dedicated to her, and to the Tipperary families who have lost children too soon to road accidents that should never have happened. broai.ai launches on the first anniversary, 24 April 2026.

Tipperary contacts

Press: mike@impt.io. Local hotelier or supplier looking to partner: same address. Speaking enquiries — Tipperary Chamber, Limerick Chamber, IBEC South-East — also direct.