What IMPT does, in one paragraph

Tipperary-locals-version of what IMPT actually does.

Direct answer

IMPT is a global hotel-booking platform plus shop, anchored in Clonmel. Every hotel booking retires 1 tonne of UN-verified CO₂ on-chain — funded by IMPT, not added to the guest bill.

The Tipperary-friendly version

IMPT books hotels in 195 countries through app.impt.io and sells products through shop.impt.io. The unusual bit is that every hotel booking pays for one tonne of UN-verified carbon to be permanently removed — and IMPT pays for that out of its commission, so the guest doesn't pay extra.

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